Ten UX strategies for making digital banking customers happy
Next-gen financial products can provide business benefits like increased customer satisfaction and competitive advantage.
Next-gen product design prioritizes customer-centricity and user experience improvement, while outdated approaches focus on internal processes and legacy systems.
Spesavers on how paid search showed the way to better sales
Specsavers used paid search to differentiate and gain a competitive advantage in the eye care industry.
They focused on driving incremental eye test volumes and prioritized advertising investment based on first-party appointment data.
Take back your ROI by owning your data | MarTech
Your data is your competitive advantage in the market.
Decoupling the data collection and activation layers can lead to more intelligent targeting.